Indigo 9 Digital

FEBRUARY 28, 2023

By Tricia McKinnon Forever 21 used to be top of mind for teens and twenty somethings but then things slowly began to change. It was easy for Forever 21 to capture the hearts and minds of young consumers looking for trendy apparel. If you can’t move all of the inventory then markdowns are required which eats into sales per sq.

Fast Fashion 98

Fast Fashion Fashion Apparel Department Stores 98

Indigo 9 Digital

SEPTEMBER 1, 2022

By Tricia McKinnon Keeping up with the times is difficult especially when you have been in business for over a century like Marks & Spencer has. But in 2020 Marks & Spencer opened up its website to outside apparel brands. Bringing in more third party brands.

Drop-Shipping 95

Drop-Shipping Markdowns Planning Grocer 95

Indigo 9 Digital

FEBRUARY 7, 2023

By Tricia McKinnon Is it great marketing or is it worth the hype? From Skims’ focus on inclusivity, to partnering with brands like Fendi, to creating a fashion brand that elevates the look of your everyday basic apparel it’s clear that Kardashian’s years of experience in the fashion industry paid off when she created this brand.

Apparel 96

Apparel Fashion Markdowns Marketing 96